Days of our Lives!

May 21, 2009

What they don’t tell you about Bangalore Autos

Filed under: My Cup of Socie-Tea — Santhosh @ 12:44 PM
  • Time Value for Money: What we MBA types learn the night before the fin exam in our fin classes about TMV is nothing compared to what these guys have managed to take it to: “Saar, traffic”, “Saar, red light”.
  • Diminishing returns: The longer the journey, the kilometers actually covered keeps decreasing as against the meter reading.
  • Strategic partnership: Bangalore auto + Bangalore speed-breakers.
  • Localization: Namma Bengalooru actually refers to the autowallas. Literally.
  • Market Segmentation: The process of dividing Bangalore up into segments, only some of which any particular auto may target.
  • Franchising: The autos actually belong to BMTC. They just forgot to put up the route boards, but that doesn’t mean that the auto can travel to some random destination just because you want to.
  • Value Chain: That chain whose housing always breaks when you’re on the Nice road with not a vehicle in sight.


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