Days of our Lives!

July 1, 2012

Book Review: The Art of Writing Advertising – Denis Higgins

Filed under: Books — Santhosh @ 10:37 PM
Book: The Art of Writing Advertising: Conversations with Masters of the Craft
Author: Denis Higgins (the interviewer)
Genre: Biographies, Interviews

Nice and breezy read. Short interviews with 5 of the best known names in the copywriting business by Denis Higgins of Advertising Age. About the industry, their personal styles, their views on what makes good copy, how to write good copy, the lack of any fixed formula, etc. As the book cover states, these are conversations, meaning the interviews are unedited, and thus provide a further compelling portrait of their characters with the book also narrating what happens between questions, how the interviewees initially understood a particular question, their comebacks, how they dismissively get to the point, etc.

The five are:

  • William Bernbach
  • Leo Burnett
  • George Gribbin
  • David Ogilvy
  • Rosser Reeve

My Rating: 4/5

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